When it comes to social media there are a few laws which should be followed to help make sure you don’t annoy your following or make them forget about you.
Everyone has that annoying aunt on social media that you really want to unfollow but can’t.
A consumer, however, can block out an organisation which irritates or frustrates them without guilt.
To help keep your consumer base interested in following you on social media, use these 6 laws as a guide to ensuring you’re not that… “annoying aunt” 👵 🙈.
1 – HAVE A PLAN
It’s tempting to jump into social media because it’s easy to use, free, and full of potential followers.
However, springing into action without ensuring your social media aligns with your overall marketing plan can mean all this good work may go to waste.
Successful social media plans should be guided by the marketing plan and know where you are now, where you want to go, and how you will get there.
Having goals will help you stay on the right track and assess how your social is being received.
Which brings us to the next law…
Monitor your accounts! This means monitoring messages and the successes and limitations of each post and campaign.
This is quite easy on social media given the tools built into the sites, but it is important to go deeper than just likes and retweets.
Assess the conversion rates, app installs, or whatever your objective may be against your goals in your plan to see how you’re going.
A good way to gauge how your message is being received is by checking the comments and messages people leave.
If you have a generally positive response then you know you’ve done something right.
If the response is more negative, however, replying to comments and messages can help turn the poor experience around.
This means you’ll have to…
3 – BE ACTIVE
Actively using social media is crucial to engaging your consumers.
But as the saying goes – quality not quantity.
If you’re posting the same kind of content every day, your following will quickly start ignoring or unsubscribing to your feed.
This comes back to rule number 1, having a plan.
If you plan your content to appear regularly, but not so regularly that it overwhelms, you will remind your following that you’re still there without annoying the living daylights out of them!
You know that friend that doesn’t stop posting about every little thing that happens in their day? Yeah… they’re the worst!
4 – ADAPT YOUR CONTENT TO FIT THE PLATFORM
Know what each platform is used for and stick to it.
If you’re tweeting, make your content fit 140 characters.
Don’t be that guy that tweets 4 things in a row to get one message across.
If you’re using Instagram, focus on the photo.
Instagram is a visual medium so there’s no guarantee the consumer will read your caption.
Make the photo count to draw them in.
If you’re on Facebook, don’t write an essay! Find the balance between saying what you need to without being excessive.
5 – SHOW YOUR LIGHTER SIDE
Social media should be just that – social.
Don’t be afraid to show the lighter side of your business.
People will like knowing you’re just like them sometimes.
The more you can make your organisation seem more relatable the greater chance you will have at building (and keeping) a following.
A fantastic example of this in action is the Queensland Police Service (QPS) Facebook page.
They consistently make popular culture references to engage the public with the police force, showing them that police officers can have a sense of humour at the right times.
This makes citizens more willing to listen to the QPS when they post a more serious item, such as a missing person bulletin.
Essentially – showing your following that you don’t always want something (like sales or money), may be more of an incentive for them to give you something.
6 – DON’T GET POLITICAL
It seems these days that “being political” is a popular thing for organisations.
If your brand hinges on being socially moral, then you might find that getting political can help.
But if you’re not, it can go horribly wrong. (See: Pepsi’s Kendall Jenner ad.)
Sure, your political post may attract hundreds of comments, thousands of likes and make people aware of your brand, but regardless of which “side” you take, you will always offend someone.
With so many other brands that can easily replace you, the best way to be cautious when making a political statement is to not make one at all.
Remember – no one will ever be mad because you didn’t post about an issue.
There you have it! The 6 laws to follow on social media. Feel free to share this blog with anyone who might need a refresh!
Do you have another law to add? List it in the comments 🙂