I meet so many people these days you want to be a social media influencer… that’s great!
If you do it right, you can definitely earn a living from that.
With few barriers to entry and ongoing costs, anyone can give it a shot.
If you have no idea where to start, don’t fret.
Here are 8 tips to follow to get you on your way to becoming a social media savant.
- CHECK OUT THE COMPETITION
A little competition is a great thing because you have established influencers such as Zoe Foster Blake or Rebecca Judd, who have led the way.
You have something to work from.
If you’re looking to become one yourself, you are probably already an avid social media user and follow an influencer or two.
Pick your favourite and really think about their content, strategy, and timing.
Critically analyse what goes into every post, who they partner with and how often, who their target is, etc…
- FIND YOUR NICHE
Once you’ve had a look at the competition, you will realise that it will be incredibly difficult to do the same thing as them, but better.
Fix for this?
Do it differently. Find your niche.
What can you (or do you) offer to your followers that someone else can’t?
- CREATE MUTUAL VALUE
This goes hand-in-hand with tip #2.
What is valuable about your niche?
More importantly, how can you present it in a way that is valuable to your (potential) followers?
Take Zoe Foster Blake. (She is my favourite influencer so she will be used as an example a lot throughout this.)
Foster Blake is a CEO of a skincare brand, an author, has a TV show based on her books, a wife to a public personality, and a mother of two of the cutest kids in Australia.
There aren’t many published authors out there, and even fewer CEO’s, so most people can’t relate to that.
What Foster Blake delivers, however, is fresh, funny, fashionable, and family-orientated content to her followers.
(It also helps that her family is one of the most adored in Australia.)
She’s earned her right to promote her businesses and products because she also creates valuable, interesting content to deliver to her followers.
- YOU DON’T HAVE TO SET OUT TO BE AN INFLUENCER
If you build it, they will come.
(In a matter of speaking.)
Create the content, build the value (#3), and people will naturally flock to it.
You don’t have to create every post with the intention that one day you might be a follower.
So long as you can post something valuable, people will stick around.
But – once you’re kicking, make sure you have a bit of a plan.
- BE CONSISTENT
To build a following, you need something interesting.
Once you have that interesting content and have found your niche, remain focussed.
Why? Because you know people generally like it.
That’s not to say that you should post the exact same thing every time, but rather post something that generally fits your brand.
- COLLABORATE WITH THE RIGHT PEOPLE
The key here: “right people.”
You know your brand so stick to what you want.
Don’t be afraid to say no to the wrong kind of collaborator, especially if it’s your first partnership.
Followers may not be as forgiving if you’re still starting out and partner with something that doesn’t fit at all.
Reach out to brands as well.
Cold-calling companies may seem daunting (and are) and may give you 100 rejections before someone listens.
But if you can prove your accounts are up-to-scratch and your followers are loyal, it may just be worth their time.
- BE YOUR OWN ADVERTISING
Always play the role of “Brand Ambassador.”
Promote yourself at events (without being annoying).
Casually drop in that you’ve started something new, or posted something interesting.
Careful with this one – you don’t want to seem like you’re bragging.
- IGNORE THE HATERS
If 99% of your following loves what you do and 1% don’t, ignore the 1%.
You are doing something right.
Don’t get caught up in what the minority think, rather focus on what happens next.
That way, when you’re more successful, with a bigger and better brand, they will hate you even more 😉.
(Plus, if your followers are loyal they will defend you.)
You’re an influencer – use it for the good!
(That doesn’t mean you can’t earn a little while you’re doing it.)
For more general laws about communicating using social media read our blog – 6 Laws of Social Media.