Busting Branding Myths
At JLD relations, above all else branding is our ultimate passion! It may seem like an odd hobby, but we truly do get so excited when we see branding done well.
Although, on the flip side, when we see branding done badly… We get a little sad.
So that’s why we decided to bust the three most popular branding myths, to help you get the most out of your business and your brand.
Myth #1: Branding is the Opposite to Sales
Many people believe that branding and sales are completely different fields. In fact, you’d be surprised how many times we’ve heard, “We don’t want to do sales, we just want to brand!”.
When thinking of sales, you might conjure up the image of some sleazy salesman going door-to-door trying to sell vacuum cleaners.
And, on the other hand, when thinking of branding your mind might wander to companies like Nike or Apple, whose branding is fun and creative – and nowhere near sales-y.
But the fact of the matter is, branding is a part of sales.
Branding sits at the very tippy top of the sales funnel. It is a sales tactic that pulls your customers in, rather than pushing a product on them.
If we think of sales as the pushy door-knocker (a negative extreme for sure), then branding would be the customer doing the door-knocking – just like queuing up outside Apple’s door waiting for the latest iPhone.
No matter what industry you’re in, sales is a part of business. If you’re not selling, you’re not in business.
Myth #2: Branding is Everything
The next misconception we see all the time is that branding is the most important aspect of business.
A lot of people believe that, if you have amazing branding, you will have an amazing business. And while this may work for a time, it is never sustainable.
First and foremost, you should focus on your product or service. If we go back to our branding superstars Nike and Apple, while their branding is world-class, so are their products.
At the end of the day, Nike and Apple are the best in their fields because they simply are the best at what they do.
The best marketing in the world could never save a bad product. So while branding is an important facet of your business, it shouldn’t be the be-all and end-all. Above all else, have a product or service that truly works!
Myth #3: Branding is Super Expensive
And lastly, the third myth we see is that, if you want to develop your brand, you have to spend vast amounts of money.
And we understand where this myth comes from – branding agencies are expensive. You’re paying for a creative expert’s time, and that’s always going to cost.
But the truth is, any interaction you have with a customer is branding.
If you have a retail store, your sales staff are human representations of your brand. Even just asking your sales people to end a transaction with, “We appreciate you!” – this would help form your brand.
In fact, the whole idea of branding comes from the days when farmers would brand cattle with their mark to differentiate their livestock.
Modern branding is no different – at its core, it is simply building your reputation and making a name for yourself
Every form of communication you have is branding, which is why it’s so important to convey a cohesive image to your customers. Jump over to this blog to learn how to clarify your message.
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